Privacy policy

Mayborn USA, Inc.'s Privacy Policy for residents in the USA

(last updated on 20th August 2013)


Mayborn USA, Inc., is committed to respecting your privacy when you use and submit personal information to us, including via (the "Website"). We have structured our Website so that, in general, you can visit the Website without identifying yourself or revealing any personal information. Once you choose to provide us with any information by which you can be identified (whether via our Website or otherwise), then you can be assured that it will only be used in accordance with this Privacy Policy* and will not be used for unauthorized purposes.

*Note – This Privacy Policy does not apply to our other website at, since that has a different privacy policy.
In this Privacy Policy, personal information means any information from which a person can be personally identified, including, without limitation, your name, address, telephone number, email address, financial details, username, password and other information which you may disclose to us.

Sometimes we may invite you, or you may choose, to supply personal information, which may include sensitive personal information such as information as to a person's health or condition, such as your stage of pregnancy, or the health or condition of a baby.

Personal Information Held by Us

Personal information provided or collected via this Website or otherwise, will only be used or disclosed for certain purposes as described below:


  • to provide you with customer support and advice;
  • to provide you with customer service, and to address any complaints you may have;
  • to administer competitions;
  • to analyse the use of the Website to ensure that content from the Website is presented in the most effective manner for you and for your computer or other access device;
  • to help us understand your needs and interests and how we can improve this Website and our products and services.
  • to monitor and/or keep records of our e-mail and other communications with you, and to address the nature and purposes of the communications;
  • To send promotional e-mail about new products, special offers and services or other information from Mayborn USA, Inc., which we think you may find interesting using the e-mail address which you have provided. From time to time, we may also contact you for market research purposes. We may contact you by the e-mail address or other method that you have provided.
  • If, at any time, you decide that you no longer want to receive such communications, please notify us and you will be removed from our distribution list as soon as reasonably possible;
  • any other purposes to which you have consented.

Financial information: We may use financial information or payment method to process payments or refunds, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

Other Situations: Mayborn USA may disclose information that you provide to us to help prevent illegal activity or activity that threatens our computer systems or networks. Mayborn USA also may disclose information as permitted or required by authorities or otherwise required by subpoena, search warrant, court order, or other legal process, to defend against legal claims, to enforce our Terms of Use or other agreements or policies or as otherwise required by applicable laws and/or regulations.

By submitting your personal information you consent to us using your personal information in this way.

Regarding the information you provide to us relating to your children, we may use this to help us understand your needs and interests (and those of your babies and children as they grow) to better tailor our services and communications to you. For example, we may use the information you provide us about gender or birth date of your baby to send information about gender or age appropriate goods and services as your child grows.

Cookies and similar devices

Please see our Cookie Statement for details of the cookies we use on the Website , what they are used for, their duration, and for information as to how to change and delete the cookies. The Cookie Statement also includes information on image pixels which may be used in marketing e-mails.

Cookies on third party websites

Our Website or email which we send to you may contain links to other websites operated by third parties and those third parties may use cookies on their own websites. It is the responsibility of those third parties to collect appropriate consents from you in order to permit their own cookies (to the extent this is required by law) and to inform you about the cookies they use. You should check the privacy policy and/or cookie policies on all third party websites to ensure you are comfortable with cookies used on third party sites.

How do we share your information?

We want you to understand when and with whom we may share personal information we have collected about you or your babies or children.

Third Party Companies: We may share your personal information with certain service providers (some of which may be located outside the US, such as in the UK) who provide services for us or perform administrative or marketing activities on our behalf, or who develop, host or maintain the Website. These service providers may be granted access to some or all of the personal information you provide or we collect, including sensitive personal information such as stage of pregnancy, or other information regarding the health or condition of a person. Such service providers shall be restricted from using the personal information you provide other than as is reasonably necessary to perform their services for us. We may also use service providers to assist us in aggregating and anonymising such information, so that it does not include any information from which any individual can be identified. We do not consider such aggregated and anonymised information to be personal information, and its use is not subject to this Privacy Policy.

Business Transfers: If all or part of the business of Mayborn USA, Inc., is bought, sold or otherwise transferred, the personal information you provide may be transferred as part of the purchase, sale or transfer.

Transfers to other companies within the Mayborn Group: personal information may also be shared or transferred to other UK companies in the Mayborn group, of which Mayborn USA, Inc., forms part ("Mayborn Companies"). The Mayborn Companies may use your personal information for the same purposes that we are allowed to use your personal information in accordance with this Privacy Policy or other consents you have given, and any reference in this Privacy Policy to "Mayborn USA", "us", "we" or "our" shall be deemed to include a reference to the relevant Mayborn Company or Companies.

Copy of, or Updates to, personal information

You can ask to review the personal information we hold about you and ask us to change, update, or delete any of this information. We may require that an individual provide certain information so that we can verify the identity of the person making the request. You can do this by contacting the Web Development Manager at or by writing to Mayborn USA, Inc., First Floor, 1 Edgewater Drive, Suite 109, Norwood, Massachusetts 02062.

Other Web Sites and Hyperlinks

This Website contains links to, and may be hyperlinked from, other websites that may or may not be affiliated with Mayborn USA. Mayborn USA, Inc., is not responsible for the accuracy and content of external websites and specifically disclaims responsibility for their content, privacy practices, or Terms of Use, and makes no endorsements, representations, or warranties about their accuracy, content or thoroughness. Please check the privacy policy of these external websites prior to using the external website. This privacy policy relates only to information collected by us. If you choose to access any hyperlinks from this Website, you do so at your own risk.

Trademarks / Copyrights / Restrictions

This Web site and all materials on it, including, but not limited to, images, product copy, logos, and video clips are the sole property of Mayborn USA, Inc., or an affiliate thereof and are protected from unauthorized copying and dissemination by copyright law and laws relating to trademark law. You may not reproduce, republish, upload, post, transmit, or distribute in any way whatsoever any materials from, or any other web site owned or operated by Mayborn USA, Inc., without the prior written permission of Mayborn USA, Inc..
TOMMEE TIPPEE, CLOSER TO NATURE, and EXPLORA are registered trademarks.

User Disclaimer

This Website is intended for US residents unless otherwise stated.

Conditions of Use

Mayborn USA, Inc., may revise this privacy policy at any time. Users should check this privacy policy periodically. Entering the web site will constitute your acceptance of this privacy policy, including recent changes, whether or not you chose to review these changes.

Effective Date

This Privacy Policy is effective as of 20th August 2013.
We may change this privacy policy from time to time without notification and we therefore advise you to regularly review the policy when you visit this Website.

Mayborn USA, Inc.

Mayborn USA, Inc., is incorporated in the State of New York, and its Principle Office is at First Floor, 1 Edgewater Drive, Suite 109, Norwood, Massachusetts 02062.


Please note that this Privacy Policy is effective from 20th August 2013, and as from that date, supersedes our previous Privacy Policy which was effective from 20 May 2013.